Knit to last. and Beyond.
With a lifetime warranty supported by durable design, Darn Tough Socks will be the last pair you ever buy. To showcase long-lasting merino wool socks, this campaign compares their durability to a human’s lifespan and beyond.
By projecting holographic ghosts, this transit ad transforms from a 2D advertisement to an eye-catching 3D illusion that place viewers within the scene created.
Billboards are perfect for ambient advertising because they can be installed in various environments. By positioning our board in a graveyard, the environment alludes to the overall juxtaposing theme of death used as a comparison to the long-lasting conditions of Darn Tough Socks.
PR events allow brands to connect with consumers and consumers to familiarize themselves with the brand and products. At this PR event, people can bring socks back to life by donating a used pair of socks and getting a new pair of Darn Tough socks on the spot.
By modeling the socks on a human skeleton, this animated advertisement relates to viewers in a visually provocative manner. Installing the animated board in a graveyard is a strong use of ambient advertising to make the video feel real.
Magazine print ads appeal to retail shoppers. To reach our target audience, the best outlets for this spread would be lifestyle and/or travel magazines.