MORE THAN A HOTEL.
Staying at 21c Museum Hotels isn’t just a hotel stay—it’s stepping into a living, breathing art experience. For traveller’s seeking something out of the ordinary, “Art Immersion Getaway” visually reinforces the hotel as an interactive masterpiece, where aspect of your visit is part of the gallery.
While traveling, billboards are a main form of media consumption. By catching eyes during roadtrips, 21c can widen their reach and inspire new travelers to seek out unique experiences like a stay at 21c.
Since 21c is a getaway destination, travel magazines are great outlets for their brand to advertise and reach their target audience. Common consumers of travel magazines are avid travelers who look for interesting places to stay rather than ordinary hotels.
Travel content has created huge online communities that include famous influencers and typical users sharing their own travel experiences and inspire others to embark on the own adventures. This makes social media, especially ones where video content is shared, a key outlet for travel brands; Instagram and TikTok would be the perfect platforms for 21c to promote their unique experience.