See more smiles.
Warby Parker’s “See more smiles” campaign highlights the deeper impact of its “Buy A Pair, Give A Pair” program. With powerful imagery, each ad shows customers wearing their glasses, reflecting the life-changing effects of their purchase and Warby Parker’s matched donation.
Billboards are oddly enough a perfect place for an glasses add. Since having glass while diving is crucial if needed, seeing a billboard for new glasses can get consumers thinking about the condition of their current glasses they are using.
OOH advertising is useful in areas where shopping is already happening. This OOH is placed inside a shopping mall so current retail shoppers see this ad during their outings and near the physical store.
Magazines are a main form of media consumption for retail consumers and therefore, make a great outlet for retail advertising. Warby Parker being not only charitable, but fashionable will appeal to avid consumers fits well amongst other fashion and retail print ads.