Horror Home
Avoiding your problems can turn them monstrous. This campaign adopts a vintage horror movie aesthetic to illustrate this idea about pest problems hiding in the shadows and growing larger like Hollywood monsters. By implementing Roach Motel from Black Flag, you can avoid this mutant issue and face your pests head on.
Experiential city takeovers would evoke the fear the campaign is built on because of the terrifying scale of the roaches. However, it will also act as striking pop art pieces with paid actors to portray the terrified subjects and could become a viral tourist attraction for the duration of the campaign.
Outdoor Advertising is important for this campaign because large installations are perfect for depicting the central concept of a monstrous problem.
Social Media is important for introducing the brand to new generation of the social media age like our college aged target audience.
Print is essential in advertising to consumers who already subscribe to home magazines and value home upkeep. It is essntial because the body copy delivers key information about the Black Flag products and how they are easy to use.